Beauty tech market forecast to top $173.7 billion by 2030

The Business Research Company says the global beauty tech market is on track to reach $173.74 billion by 2030, driven by demand for personalized beauty, AI and AR try-on tools, and connected skincare devices. North America and the U.S. are expected to lead the market, while hair removal devices remain the biggest product segment. Why it matters: - Beauty tech is moving from a niche category into a major slice of the personal care economy. - The market is projected to reach $173.74 billion by 2030, equal to about 25% of the expected $694 billion personal care services market. - The category is also estimated to represent nearly 3% of the broader $25.315 trillion services market by 2030. What happened: - The Business Research Company released a 2026 market report on the global beauty tech market, covering the forecast period through 2035. - The report puts beauty tech at $173.74 billion in 2030, growing at a 16.4% CAGR. - North America is forecast to be the largest region in 2030 at $63 billion, up from $30 billion in 2025. - The U.S. is projected to be the largest country in 2030 at $53 billion, up from $26 billion in 2025. - The report says hair removal devices will be the largest product segment in 2030, reaching $45 billion and representing 26% of the market. The details: - The beauty tech market is segmented by type into acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen steamer devices, rejuvenation devices, and other types. - The market is also segmented by portability into handheld devices and fixed devices. - The market is segmented by mode of operation into electric, battery operated, and manual products. - The market is segmented by distribution channel into direct sales, retail, and online. - The market is segmented by application into salon, spa, home, and other uses. - North America’s growth is tied to demand for personalized skincare, connected beauty devices, at-home aesthetic treatments, smart technology investment, and AI and IoT features in beauty devices. - The U.S. forecast reflects influencer and social media impact, premium at-home device adoption, product innovation in skin rejuvenation and hair care, beauty-tech partnerships, and higher spending on advanced skincare. - Hair removal devices are supported by demand for convenient at-home grooming, long-term hair reduction, laser and IPL technology, portable devices, and non-invasive treatments. - The report says the strongest growth opportunities through 2030 are in acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen steamer devices, rejuvenation devices, and other types. - Those segments are projected to add more than $93 billion in combined market value by 2030. - The report breaks out projected five-year growth by segment: acne devices by $16 billion, hair removal devices by $24 billion, hair growth devices by $10 billion, cleansing devices by $16 billion, oxygen steamer devices by $5 billion, rejuvenation devices by $17 billion, and other types by $5 billion. - The company also highlighted updated report features including market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel dashboards, market hotspots infographics, key technologies and future trends, and updated graphics and tables. - The report is available through the company’s sample request page and the detailed market report page . Between the lines: - The forecast points to beauty tech becoming a more mainstream consumer-tech category, not just a beauty accessory segment. - Personalized routines, virtual try-on tools, and connected devices are doing the heavy lifting in demand creation. - The report’s emphasis on AI, AR, and IoT suggests the market is shifting toward software-enabled products and recurring digital experiences, not only hardware. - The strongest growth appears concentrated in at-home use cases, which fits broader consumer interest in convenience and lower-cost treatment options. What’s next: - The report expects growth to continue through 2030 as beauty brands, device makers, and retailers expand AI-powered diagnostics, virtual try-ons, and connected skincare ecosystems. - New product launches are likely to focus on portable devices, app-enabled features, and more personalized treatment recommendations. - Online beauty retail is positioned to remain a major distribution channel as virtual testing and digital shopping tools improve. The bottom line: - Beauty tech is becoming a large, fast-growing global market, with North America, the U.S., and hair removal devices leading the way.